ATTENTION, AUTHORS:
Is every book in your backlist pulling its weight?
Turn Your Author Newsletter
Into a Backlist-Selling Machine

Your email marketing service increased your rates.


All that aggressive list-building isn't translating to sales.


You're eyeballing Substack like a fire door — 
or thinking about quitting altogether.

But here's the harsh truth:
If your email list isn’t paying for itself, it’s broken. 
LET'S FIX IT.
Introducing:
The Story of Your Books
Evergreen Sales Sequences for Authors

A story-driven evergreen sequence framework that sells your backlist on autopilot,

one strategically placed book at a time.

Your readers join your email list—but then what? They're not buying your backlist, and every month, your list costs more. Ouch.


You know your books deserve readers. But you're tired. 

Tired of costs rising. Tired of feeling like your emails are being ignored.

Tired of wondering if email marketing even works for you. 

The frustration of watching subscriber counts rise while book sales plateau is real.
But it doesn't have to be this way.

What if your email list could effortlessly guide readers through your back catalog,

turning casual subscribers into loyal, repeat buyers? 


That's exactly what The Story of Your Books does.

Imagine each new subscriber buying just one or two backlist titles.
How much extra revenue would that create? 

That's real make-it-back math.
(#IYKYK)

With an advanced, tailored evergreen sequence, your email list can become the strongest asset in your author business.

Without one, you’re leaving money on the table every single day.
What's Inside?

How to attract your ideal readers, and repel the rest.

How to introduce readers to your backlist in a coherent, story-based way ... or how to introduce readers to your backlist even if "coherent" could never in a million years be used to describe it. (It me!)

"One cool trick"  that always sells the book.
(This is the only time I ever make this promise, in anything I've taught in my entire 10+ years in this industry.)

In-depth case studies.

Over-the-shoulder tech tutorials.

And so. many. worksheets. (Blerksheets!) Not sorry.

A Caveat
I'm in the process of revamping this course.

I'm finally breaking my retired Advanced Automations course into the two or three smaller courses it probably always should have been, and this is the first of those.

The original content was from 2017, so I'm re-recording all the videos and refreshing it for the current state of the industry.

Because if there's one thing indie publishing is gonna do, it's change everything, all the damn time.
A Couple More Caveats
  Not For Noobs  
This course is intended for authors with large and/or complicated backlists. If you only have a few books, try our Basic Welcome Sequence Training instead!
  Do You Have This?  
If you've already taken Advanced Automations, don't sign up for this; you'll get access to all this content for free when it's out of beta.
Are you ready to get that backlist earning its keep?

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